Carsales uses AI, Amazon Web Services to drive innovation

CRN

Launched in 1997, Carsales was one of Australia’s early digital disrupters, and has since become the nation’s largest online automotive classifieds business.

Under CIO Jason Blackman, the company migrated to the cloud about two years ago to enable more rapid iteration and innovation – a move that appears to be paying off.

Carsales’ Cyclops image recognition tool took out the best consumer IT project at iTnews’ Benchmark Awards. Can you describe that project and how IT suppliers helped you deliver that project?

Cyclops categorises images based on the content of those images. It uses an AI model that allows us to identify whether the photo is of a boot, an engine, the front passenger seat, the driver’s side, the passenger’s side, etc. It allows us to really improve the user experience.

Cyclops was built using open source software and is hosted on AWS. We migrated our website from a hosted environment to AWS in early 2016 and before that used them for DR. We chose AWS because it clearly had the best cloud platform and pricing back then, and since then they’ve expanded their portfolio and toolset, which has helped us to continuously innovate and improve our product offering for our customers.

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